Founder and advisor
I've founded, sold and exited four companies.
All of them in Egypt and the Emirates. Now I open and fix markets in the Middle East, Africa and South Asia for European companies, from the first distributor to the hard moments.
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What I run now
Founder and managing partner
Company setup with published fees, Day One home setup, and pumps and water treatment for plants across the GCC, Asia and Africa.
Co-founder, shareholder and managing director
We regenerate end-of-life RO membranes into diagnosed, performance-tested elements for non-potable water, at 30 to 50 percent less than a new one.
Founder, Money Coach Morgan
Personal finance for busy parents raising teenagers. The Money Map Method, six frameworks, starting with The First Brick.
Work with me
Three ways to work with me.
Advisory
Opening markets in the Middle East, Africa and South Asia, and fixing them when they get hard. Projects, hours, expert calls and interim roles.
See the seven areas→Board seats
Non-executive and advisory roles, from a founder who has chaired a board and sold four companies.
Why an operator→Investors
Second Life RO is open to strategic investors. The deck and the plan go out under NDA.
About Second Life RO→DiveMix, Egypt. I founded it in 2004, held the majority and ran it as CEO, then chaired its board from 2013 until it sold in January 2022. Compressors and gas systems, first for the Red Sea dive boats that couldn't keep theirs running, then for industry, medical, and oil and gas. I kept every employee paid through the Egyptian revolutions of 2011 and 2013.
INMATEC Gas Technology, Ras Al Khaimah. I co-founded it in 2013 with two German partners, was its largest shareholder and ran it as managing director. Nitrogen and oxygen generation plants, and my territory was Africa, Middle East, Indian subcontinent and Far East. It sold during COVID, in December 2020, and I stayed on as managing director until August 2022.
Before either of them I ran Emperor Divers' operations on the Red Sea, until my boss fired me in 2002 and gave my job to my secretary. DiveMix started two years later, and I've built my own companies ever since.
A film on INMATEC, and the story of Second Life RO.
Where I publish
On YouTube, and in a weekly letter.
The Smart Money Family.
Videos on family money: budgets, debt, emergency funds, investing, and how to talk to your kids about all of it.
Watch on YouTube→
Talk to me
Tell me what you're working on.
Write to me here and it comes straight to me. If you'd rather talk it through properly, book a discovery call.

