For hospitals and healthcare, food and beverage, oil and gas, petrochemical, refinery and glass companies, and anyone building a plant that needs gas.
Whether to make your own gas or keep buying it, how big, which technology, which supplier, and what to do when the plant you bought doesn't deliver. Medical oxygen for hospitals and healthcare is one of my strongest fields. I spent 18 years in this industry, the last nine with the company behind some of the largest oxygen and nitrogen plants in the region.
02
Building a factory
For manufacturers and founders putting up a plant, in the Emirates or anywhere else.
Site, layout, contractors, machinery, commissioning, the first hires and the first production run. I did all of it for the Second Life RO plant in Ras Al Khaimah, for a while as the buyer, the bookkeeper and the quality controller at the same time.
03
Water and the circular economy
For plants with a waste stream, and buyers sourcing water treatment.
Second Life RO pays desalination plants for membranes they used to pay to throw away, regenerates them and sells them on. If you're paying to get rid of something, I can help you look at it the other way round.
Business
04
Market entry and distribution
For manufacturers taking a product into the Middle East, Africa or South Asia.
Which countries first, which distributors, what the contract has to say, and how to sell through EPC contractors. From Ras Al Khaimah I built a distributor network that covered 37 countries.
05
Crisis and hard markets
For owners going through unrest, conflict, a partner who failed, or a cash crunch.
I kept a company and every one of its employees through the Egyptian revolutions of 2011 and 2013, and I've delivered projects into Libya, Iraq, Yemen, Syria, Sudan, Somalia, Afghanistan, Nepal and Rwanda. When it gets hard, the first job is to find the part of the business that still pays and protect it.
06
Teams and leadership
For European owners with a regional subsidiary, and managers leading people from many countries.
I've led teams of more than 20 nationalities, and walked German partners through UAE authorities one stamp at a time. Same standard everywhere, explained differently in every room.
07
Exits and due diligence
For owners getting ready to sell, and teams about to work for a new owner.
I've founded, sold and exited four companies. At INMATEC we went through two complete due diligences with two different international buyers, and the first deal didn't close. I also ran the business for its buyer afterwards, which teaches you exactly what to agree before you sign.
Areas 02 and 03 show the Second Life RO plant. The other images are illustrations.
How we'd work
Four ways in, priced to the job.
An expert call
An hour on one specific question. For investors, consultancies and anyone who needs a straight answer fast.
Hours, bought in advance
A bundle of hours you draw on as you need them, month by month or as one block.
A fixed project
A defined job with a defined scope and a defined fee, from a plant specification to a market-entry plan.
Interim management
I step in and run it for a while, when the company has lost its head of operations or is in trouble.
Fees on request, agreed once we've talked.
Board seats
Why put an operator on your board.
Non-executive and advisory roles in industrial and medical gas, manufacturing and water, and in any company working in a hard market.
I'll say no out loud when the numbers, or the equipment, don't support the plan.
ChairedDiveMix, from 2013 until its sale in 2022, after running it as CEO
ExitsFour companies founded, sold and exited
Due diligenceTwo complete due diligences with two international buyers, from the seller's side
Hard marketsTwo revolutions in Egypt, projects in nine hard markets
EndingsClosed a company in the right order when its funding didn't arrive
DepthIndustrial and medical gases, manufacturing and water, from the plant floor up
Investors
Second Life RO is open to strategic investors.
10,000+Elements regenerated so far
We regenerate end-of-life seawater RO membranes, test every one to ISO 20466 and sell them at 30 to 50 percent less than a new element. The plant in Ras Al Khaimah is running, and Global Water Intelligence covered us in its Water Desalination Report.
The plan is a regeneration plant at every major desalination hub. If you invest in water, manufacturing or the circular economy, let's talk. The deck and the plan go out under NDA.
Incoming elements on the plant floor in Ras Al Khaimah.
Talk to me
Tell me what you're working on.
One line about the problem is enough to start. If it's something I've solved before, I'll tell you how I'd go about it. If it isn't, I'll tell you that too.
